John Newman and Sam Mackay are the founders of Apteligen Limited, providing specialist consultancy services to the public sector. They share a passion for information and how it can be translated and applied in ways which enable better management and decision making. Their focus is to help organisations gather, analyse and interpret information in order to make sustainable improvements in the quality of public services.

Also see our Partners

John Newman

B Physiotherapy,


Tel: 07789 896022

John has over 15 years of experience working with the public sector, both in the UK and in Australia.  The majority of this has been in the areas of healthcare and health improvement. He began his career as a Physiotherapist working in large teaching hospitals in Australia and has since worked in a number of senior leadership positions, including with the Healthcare Commission, North East London Strategic Health Authority, Newham University Hospital NHS Trust, and as a Principal Consultant within the health and social care consultancy practice at the Matrix Knowledge Group.

John has a broad range of skills and experience which includes: business planning, service evaluation and redesign, corporate governance, risk management, health informatics, and performance management.  He is able to offer a unique combination of technical ‘know-how’ with an ability to employ techniques which result in effective engagement with partners and stakeholders.

Examples of John’s experience include:

  • Working with local authorities to develop business cases for investment in health improvement, to inform guidance and learning about ‘what works’.
  • Providing expert input to support the redesign and improvement of diagnostics services at a large London teaching hospital;
  • Leading a large-scale study to evaluate the impact of an investment programme to provide more integrated care for primary care patients in London.

Find out more about the projects John has been involved in, or download a copy of John’s profile.

Sam Mackay

BSc Mathematics, MSc Management Science


Tel: 07866 463434

Sam is experienced in applying analytical approaches which generate insight and support the development of innovative and practical solutions. She combines the technical skills required to ’crunch the numbers’ with a passion for making data accessible, and an ability to interpret, present and use information to support decision makers.

Sam’s background is in mathematics and management science. She began her career at undertaking strategic modelling projects at Royal Mail. Since then she has worked with a variety of public sector clients, working across health, housing, criminal justice and the Third Sector. This has included: scenario analysis, capacity planning, demand modelling, needs assessment and the development of bespoke tools for end-users. Through her involvement in a diverse portfolio of projects she has developed a deep understanding of data and the limitations of how it can be employed.  Her pragmatic approach to modelling and analysis, together with an appreciation of the way information can be used, enables her to deliver both robust and innovative analytical projects.

Examples of Sam’s experience include:

  • Analysis of police data to inform the design of new interventions;
  • The development of quantitative models comparing the before and after impacts of a variety of health interventions, and exploring the impact of scaling-up these approaches to a national level;
  • Examining information needs and existing data sources and providing advice on the most economically appropriate future data collection requirements.

Find out more about the projects Sam has been involved in, or download a copy of Sam’s profile.

Partners & associates

Apteligen works with a number of highly skilled and well regarded partners and associates, covering a wide range of sectors. This enables us to provide additional specialist expertise, professional advice and complimentary skills for our clients. Our network provides extra capacity for our larger engagements and helps to strengthen the quality of our outputs.
  • decisionLab is a team of commercially aware analysts dedicated to applying operational research (OR) techniques of mathematical modelling, optimisation, and simulation to problems spanning a range of industries. decisionLab currently works in developing insight and planning tools in the aerospace, utilities, health and postal market sectors. The problems we work on range from forecasting and operational planning, to asset investment appraisal.

    One feature of the decisionLab approach is collaboration. We firmly believe that by working closely with operational teams we benefit from their expertise and this ensures that we achieve a comprehensive understanding of the current situation before we begin to recommend any model development.

  • Kerry McCarthy

    Kerry is Apteligen’s evaluation and social innovation expert and has over 10 years experience working with the public sector, charitable foundations, charities and social enterprises. She employs a range of evaluation, learning and innovation methods to support the design and delivery of more effective services and inform policy. Kerry has helped many different teams and organisations develop approaches to learning and evaluation that are useful, credible, and accessible and make best use of resources. She has particular expertise in criminal justice and social innovation.

    To find out more contact or follow Kerry on Twitter

  • James Melly

    James is a talented data analyst with a rare combination of analytical, people and business skills. He is methodical and logical with impeccable attention to detail; able to turn data into insight and present it confidently at a senior level. He is an experienced manager, motivator and team worker.  As an advanced user of Excel and VBA who has been responsible for training and developing others’ technical skills, James has carried out complex data analysis in a variety of roles.

  • The Public Health Action Support Team CIC (PHAST) provides public health expertise and services to policy leaders, decision makers, frontline staff and patient groups. PHAST is a unique public health consultancy with over 100 experienced, expert public health professionals committed to improving health and reducing inequalities.

    PHAST consultants provide evidence based, high quality, results focused public health services and advice. Many have worked at a high level in the NHS, the Department of Health or in academia. PHAST also has experts in medicine, nursing, pharmacy, epidemiology, health economics, ethics, ecology, psychology, sociology and law.

    PHAST has delivered over 200 projects to a wide range of clients such as government departments, strategic health authorities, primary care trusts, Royal Colleges and charities. For more information go to

  • Understanding that the internet and social networking has completely changed the rules of business communications, Tarakin Ltd challenges its clients to take a completely fresh approach to communicating rather than simply tagging new activities and channels onto traditional sales and marketing strategies. Building venerable bridges that allow you to have a direct dialogue with everyone who impacts the success of your organisation is the only way to create business momentum and brand loyalty in today’s commercial environment. Tarakin Ltd is the metaphorical architect of these new communication bridges and the company’s associates are the expert tradesmen and women who build, operate and maintain these unique professional and social engagement structures.

    Contact: Katrina Krishnan Doyle, Business Communications Specialist

  • GIS & Design Solutions is an independent GIS consultancy based in Hertfordshire providing geospatial analysis and design services for development planning, transport planning, construction engineers and the oil industry. GIS & Design Solutions offers its clients a complete, friendly mapping solution. We develop bespoke maps, tailored for individual clients. We provide competent, reasoned GIS consultancy to suit each client. We maintain our own geodatabases and have developed many custom procedures to help perform advanced spatial analysis. We manage topographic data, demographic data, points of interest, and raster data sets from multiple sources in order to meet our clients’ requirements. We also integrate the use of GIS with graphics applications such as Adobe Creative Suite to deliver refined artwork, symbology and presentational material.

  • Sandy Lloyd

    An associate to Apteligen, Sandy provides skills and expertise in consultation methods within the public realm. Sandy is a skilled business strategist, experienced in the design and tailoring of engagement methods that produce meaningful results and support senior level decision making.  She has an in-depth understanding of public, private and third sector organisations across a variety of industry sectors.  Sandy is highly experienced in implementing multi-faceted consultation processes to inform transformational change programmes, impact assessments and service reconfiguration.

  • is the professional website of Will Parry.  Will is an academic social researcher, research methodologist and professional data analyst. Currently undertaking doctoral research at the Institute of Education, University of London, he is an expert in statistical analysis, survey methods, database building and spreadsheet modelling.
    He is an advanced user of many computer packages, including MS Access & Excel, VBA, SQL, Stata and R. He holds a Masters in Social Research Methods from the Methodology Institute, London School of Economics & Political Science.